ALASKA 4-H
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  • Home
  • Get Involved
    • Enroll Now!
    • Volunteer Opportunities >
      • AVLO >
        • 2021 AVLO Forum
    • Volunteer Requirements
    • 4-H Alumni
    • Donate
  • District Programs
    • Anchorage
    • Bethel
    • Bristol Bay/Dillingham
    • Fairbanks/Tanana District
    • Kenai Peninsula
    • Kodiak >
      • Kodiak 4-H At Home Kits 2021
      • Kodiak Celebrates National 4-H Week
      • Interested Members
      • Kodiak Agriculture - Inspiring the Next Generation
      • Kodiak 4-H Camps
    • Mat Su/Copper River >
      • MatSu/Copper River 4-H News
      • MS/CR Scholarships
      • MS/CR At-Home Learning
      • 4-H at the Alaska State Fair
      • Livestock Program
    • Nome
    • Sitka
    • Southeast >
      • AK Experience Camp
      • Enroll in 4-H
  • Statewide Programs
    • Citizen Science
    • Teen Leadership Opportunities >
      • Youth in Governance
      • Youth Ambassador
    • Learn By Doing At Home
    • STEM / Healthy Habits >
      • Upcoming Events
    • Shooting Sports
    • Public Presentations >
      • 2022 Alaska Statewide Presentation Contest
    • Alaska 4-H Livestock >
      • State Livestock Contest
    • Alaska 4-H Horse Program
    • 4-H Exchange Program
  • Resources
    • Learn & Lead Series
    • The 4-H Brand
    • Volunteer Resources
    • Professional/Volunteer Development and Training

NATIONAL 4-H BRANDING



What is a Brand?

A brand is what a target audience (consumer, customer) thinks of when he or she hears the brand name. It’s everything the public thinks it knows about a name brand offering. It is both factual (e.g. it produces tough, long-lasting apparel from recycled material), and emotional (e.g. It’s adventurous). Your brand exists only in someone’s mind and creates a frame of mind that is unique, simple, concise, aspirational, timeless, enduring and extendable versus your brand name which exists objectively, physically—people can see it. (Source: Scott Bedbury, Brand Guru. The man who gave the world ‘Just Do It’ and Frappuccino)

What Defines the 4-H Brand?

The 4-H brand is all about YOUTH EMPOWERMENT. We Empower Youth With Skills to Lead For A Lifetime.

What is a Brand Promise?

​A brand is a promise to consumers. It is our overarching benefit and lead communication point to consumers. “This is what we will deliver to you”.

Why it’s Important?

​Based on the brand promise, consumers develop expectations for a brand - and assume their expectations for a brand will be met. We need to ensure we are meeting those consumer expectations or risk tarnishing our reputation. In the case of 4-H, it sets the tone of what our alumni mom can expect from 4-H—building relevance and belief in 4-H as the nation’s most ​trusted positive youth development organization.
RESOURCES
  • National 4-H Brand Book of Guidelines
  • 4-H Brand Basics (one sheet)
  • 4-H Brand Basics (poster)
  • 4-H Brand Awareness (poster 11 x 17)
  • Social Media Community Guidelines
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External Links
National 4-H Council
UAF Cooperative Extension
University of Alaska Fairbanks
USDA
4-H National Headquarters
​Shop 4-H

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Alaska 4-H
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Contact Us:
4-H & Youth Development
University of Alaska Fairbanks
Cooperative Extension State Office
1751 Tanana Loop, Room 209
Fairbanks, AK 99775

1-877-520-5211

alaska4h@gmail.com
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